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Creating a More Natural & Cruelty-Free Beauty Cabinet

July 27, 2020

Beauty products are, without question, one of my biggest guilty pleasures. I find it nearly impossible to walk past the aisles of face masks, perfumes, hair products, or make-up, and always have something sitting in my online shopping carts just waiting to find a home in my beauty cabinet! Over the past few years though, as I’ve tried to create a home filled with more natural and cruelty-free products, my beauty and hygiene arsenal has gotten quite the overhaul!

I’ve been drawn to products containing more natural ingredients for some time, especially since seeing some of the side effects of using harsh, chemical-filled acne-clearing lotions and potions on my face for so many years, and driven even more to them recently, as I’ve developed adult-onset allergies to certain ingredients in deodorants and fragrances.

In addition, as an animal rights advocate, cruelty-free products—that is, products that don’t rely on animal testing or animal-derived ingredients—have been incredibly important to me.

It’s an even bigger bonus if I’m able to find beauty products that are also more eco-friendly in terms of their packaging. Recyclable bottles and jars and reusable glass pots are a huge win for our planet! Lots of companies are also committed to giving back a portion of their proceeds to environmental efforts or non-profits, which is a beautiful cherry on top!

When I say I’m implementing more natural products into my beauty routines, know that I’m not ditching anything and everything store-bought and turning to foraged plants and essential oils for everything—though I absolutely don’t judge those who choose to do so! I’m more focused on cutting out those irritating ingredients and ingredients that have been proven to be harsh or cause harm with long-term use.

If you’ve been wanting to move toward products that are more natural, cruelty-free, and environmentally-friendly, too, here are some of my best tips!

Do Your Research

There are plenty of trustworthy resources out there that help you to make sense of what it means for products to be natural, cruelty-free, or eco-friendly. Read up on what you’re most concerned with. Are you getting rashes from your current products? See what ingredients they may have in common that could be causing them and learn more about them. Are you most concerned with feeling confident that what you’re buying isn’t tested on animals? Research brands that are committed to not testing on animals.

Read the Labels

Learn to look for some of the key ingredients that can be harsh or toxic on the product’s labels. Some of the main irritating and potentially toxic ingredients to look out for include:

  • Parabens
  • Phthalates
  • Synthetic Fragrances
  • Lead
  • Coal Tar
  • Aluminum
  • Formaldehyde
  • Sodium Lauryl Sulfate (SLS) and/or Sodium Laureth Sulfate (SLES)
  • BHT

Many beauty products now have some of those “free from” items noted right on the front of their packaging, making it clear that they’re free of these ingredients “Sulfate Free!” “Free of Parabens!” Keep in mind though that just because a product doesn’t contain one or two of these harmful ingredients does not mean that they don’t contain a handful of others. Also, note that some brand’s may use other names for these common ingredients, so be sure to do a quick search if you come across anything that looks unfamiliar!

Remember That Natural ≠ Cruelty-Free ≠ Eco-Friendly

If you’re looking for options that are all of the above, don’t be fooled by some of the branding or wording that may lead you to believe they hit all the marks. I’ve gotten excited about a lot of products thinking they’re natural because the word “organic” is prominently displayed on the front, or the label artwork portrays lots of greens or natural elements. Or I assume that because a product contains only natural ingredients, it’s also cruelty-free, only to discover upon further research, it’s not.

If the product label doesn’t make it clear whether a product uses all organic ingredients or is tested on animals, and so on, a quick Google search can usually provide you with an answer!

Give New Products Time to Work

Swapping out anything in your routine may require an adjustment period (if you’ve ever changed up your shampoo or face wash, you probably know this)! Your skin may take a little more time to adjust to new products, especially when their natural (and especially when it’s deodorant)! Give your products plenty of time to work their magic (usually 6-8 weeks) before moving onto something else or going back to your old staples.

Store Products Properly

Many natural products may not be shelf stable for as long as those filled with chemical preservatives, while others are shelf-stable much longer because of the natural preservatives used. Once you get a new product, be sure to read the suggested method of storing on the label. Most products (even non-natural) are best stored in a cool, dry place, and some even fare better in the refrigerator! Always pay close attention to expiration dates, too. If they’re not listed on the product label, a quick online search can usually help you discover how long a product is good for once opened.

A Few Brands I Love

Here are a few of the more natural and/or cruelty-free brands (and their products) that I love:

  • PACIFICA: I frequently use their nail polishes and cuticle oil, perfumes and body sprays, and hair products (currently loving their Pineapple Curls styling cream)!
  • NATIVE: The one and only natural deodorant I’ve found that actually works, doesn’t irritate my skin, and goes on smooth! The coconut and vanilla scent is my favorite so far.
  • COCOKIND: Their Watermelon Hemp Oil is a daily staple for moisturizing my face and hands, and I love the My Matcha stick for a quick moisture boost on really dry areas.
  • MAD HIPPIE: I’ve used and enjoyed a few of their face serums, but my absolute favorite product is their under-eye cream!
  • LUSH: I’m a sucker for just about anything I can get my hands on from Lush! I always have a jar of their Dream Cream in the house and use it almost daily.
  • PALMER’S: You’ve probably seen me singing Palmer’s praises here over the years. I buy the cocoa butter moisturizing stick in bulk and use it as my daily chapstick and on dry patches of skin. I also love the cocoa butter moisturizers.
  • RAW SUGAR: This brand has never let me down! I have several of their lip products and love their soaps, too.
  • SHEAMOISTURE: My wavy hair loves Shea Moisture’s styling products, especially the Curl & Style Milk.
  • MAUI MOISTURE: I almost always shampoo, condition, and style (read: air dry) with Maui’s line of products these days—specifically their Coconut Oil line.
  • WELEDA: I only just recently got turned onto Weleda products and am in love with their original Skin Food formula. It’s great for dry skin all around, but I’ve actually started using it (just the smallest dollop will do) to lock in my face serums at night and noticed a huge difference in how soft my skin is each morning.
  • TRADER JOE’S & HEALTH FOOD STORES: A few times a year, Jeremy and I will make a trip to Indianapolis to stock up on our favorites from Trader Joe’s (can’t wait to have on in Fort Wayne)! I always grab a few bottles of multi-purpose items like their Vitamin E Oil, Tea Tree Oil, and Jojoba Oil. These are great for moisturizing skin and hair, using as carrier oils, disinfecting (tea tree) and more. They also have some real beauty product gems in stores, too! You can also find other brands of these items at most health food shops or online.

Keep in mind that actual lotions and potions aside, there are also more natural and environmentally-friendly items to help you use them—like toothbrushes (we use these biodegradable bamboo brushes), reusable cotton pads, loofahs, makeup brushes, and more—on the market, too! Usually, these kinds of products are made of bamboo, natural fibers, and other compostable materials.

My next major step in overhauling my beauty products is to start trying out cleaner makeup options. I’ve tried a few products here and there, but haven’t found any holy grails just yet. So, if you have suggestions, I’d happily take them!

Do you have any favorite all-natural and/or cruelty-free beauty products or brands you love, or tips for transitioning to a safer, cleaner, and more eco-friendly beauty routine?

xo, Aly

This post contains affiliate links.

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Posted by Aly Hess
Filed Under: Beauty Tagged: beauty, beauty products, health & wellness, mindful living, vegan

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Hi! We’re Aly & Jeremy, a wife and husband based in Fort Wayne, Indiana. We use this space to share about our adventures at home, around the world, and in life.

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Life Lately

alyhess

I never could’ve imagined the kind of duality 20 I never could’ve imagined the kind of duality 2025 would hold. The highest highs braided in tightly with the deepest lows.

A year of celebrating friendships old and new, engagements and weddings, pregnancies and births, and quiet personal wins—while also learning how to carry the still-fresh grief of my dad’s death, mourning a friend lost to suicide, navigating major shifts at work, and relentlessly advocating for long-unanswered health questions.

I juggled new side projects and passions while spending countless hours closing an estate. In April, I took a whirlwind trip to Waco to see family and rerouted to Vegas instead of home at the last minute for a work conference. And in August, found myself alone in a cabin in the Smoky Mountains (except for the night a bear came knocking).

Hosted a few gatherings. Baked many cakes. Took tons of photos. Got back into reading. Grew a garden. Gave extra snuggles to a newly, nearly-toothless Rosie. Learned how to stop taking myself so seriously. Forgot how to sleep.

I’ve never cried more. Never laughed more. Never been so social, yet so isolated.

It was a year of progress and growth—and also of bone-deep exhaustion. A year that tested my limits in every direction.

But we made it.

And I’m endlessly grateful for the friends and family who met me with patience, kindness, and unwavering love along the way. As someone who tends to disappear to rebuild and recover, the time spent with you was just as healing, and what got me through.

Every favorite memory from 2025 lives here—rooted in the people I love—and I can’t wait to make even more with y’all in 2026. 🫶🏼
Happy Christmas Eve, friends! As I spent the last Happy Christmas Eve, friends!

As I spent the last couple days baking holiday treats with only my thoughts as a soundtrack, I reflected a lot on how lucky I am to be surrounded by so many incredible people in my life—and how grateful I am to have been invited into so many meaningful moments in yours.

This year was full in the very best way: engagements and weddings, babies and promotions, anniversaries and sweet sixteens, graduations, big moves, bold leaps, new beginnings. Being trusted to bake the treats, capture the photos, and help plan the celebrations for these chapters is something I never take lightly. It’s an honor beyond words, and I’m endlessly grateful for it.

And if your greatest accomplishment this year was simply making it through—please know I see you, and I’m celebrating you, too. Some of the most life-changing seasons are the quiet ones. The heavy ones. The years that stretch us, soften us, and ask us to begin again. I’m always here for those chapters, too… whether that’s sitting with a listening ear or in shared silence, or supporting you from afar.

Wishing you all a gentle, joyful holiday season and a year ahead filled with exactly what you need. Thanks for being here. 🤍
December’s been a blur—as has the entirety of December’s been a blur—as has the entirety of 2025. Slowing down a bit to soak up what’s left of the holiday season and reflect on the past year. I hope you’re able to do some of the same, friends. 🕯️ 

#cottagechristmas #holidaydecor #christmasathome #dachshund #rosiepoesy
“In this autumn town where the leaves can fall O “In this autumn town where the leaves can fall
On either side of the garden wall
We laugh all night to keep the embers blowing

Some are leaping free from their moving cars
Stacking stones ‘round their broken hearts
Waving down any wind that might come blowing

Mice move out when the field is cut
Serpents curl when the sun comes up
Songbirds only end up where they’re going

Some get rain and some get snow
Some want love and some want gold
I just want to see you in the morning” 🍂

#ironandwine #november #wanderfolk #peoplescreatives #indiana
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Who is behind Beard & Bloom? Hello! We're Aly Hess and Jeremy Weiks, a wife and husband living in Fort Wayne, Indiana, with our sweet miniature dachshund, Rosie.

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